Straightforward, science-driven solutions.
We are the top behavioral consultancy dedicated to helping show producers and arts organizations sell more tickets, increase donations, and enhance public messaging using proven behavioral science strategies.
DO YOU SUFFER FROM TICKET ANXIETY OR DONOR DISCONNECT ?
Sometimes all it takes is the right nudge to solve a problem.
At Audience Alchemy, we use applied behavioral science principles to increase your impact without increasing your budget.
We can help you with…
We enhance ticket sales through strategic audience segmentation and proven behavioral science strategies, including framing, pricing relativity, and social proof. By understanding your audience’s preferences, moods, and motivations, we can highlight value, create urgency, and guide purchasing decisions.
Ticketing Tactics
We boost your fundraising efforts by understanding and leveraging donor behavior. By personalizing communication, utilizing reciprocity, and crafting salient appeals, we help transform one-time donors into long-term supporters.
Donor Dynamics
We create audience-targeted messaging strategies to inspire action, whether it’s purchasing a ticket, donating, or attending an event. By leveraging behavioral insights, we ensure your messages resonate emotionally and motivate audiences to act.
Motivating Messaging
We design tailored interventions to address specific challenges within your organization. Through behavioral audits and customized strategies, we help modify audience behaviors to achieve your unique goals.
Custom Behavior Changes
KEY BIASES & HEURISTICS
Social Proof
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Endowment Effect
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Distinctiveness
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Loss Aversion
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Reciprocity
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Autonomy Bias
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Price Relativity
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Intertemporal Discounting
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Social Proof • Endowment Effect • Distinctiveness • Loss Aversion • Reciprocity • Autonomy Bias • Price Relativity • Intertemporal Discounting •
Science in Action
Strategy with Traction
Apply proven insights from behavioral science—including psychology, economics, and design—to understand how people make decisions and take action.
Behavioral Science isn’t just about studying behavior—it’s about using that understanding to create targeted, practical solutions that drive results.
While marketing emphasizes creativity and building brand awareness, behavioral science relies on evidence-based strategies to influence that behavior and to achieve specific outcomes. Unlike development, which builds relationships and offers support, behavioral science focuses on designing appeals and interventions to effectively motivate donors and engage audiences.
Behavioral science improves your efforts by providing clear strategies and customized methods to help you achieve your goals faster and more effectively.
TRUSTED BY TEAMS AT
HOW DOES OUR PROCESS WORK?
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The first step in Audience Alchemy’s process is to conduct a thorough behavior diagnosis. This involves working closely with our clients to define the desired outcomes—whether it’s increasing ticket sales, boosting donations, or improving audience engagement. We then create precise behavioral maps that clearly show the existing systems and pathways shaping these outcomes. By identifying key behaviors—specific actions like purchasing tickets early or completing a donation—we establish a clear, measurable focus for driving change.
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Once key behaviors are identified, we analyze both the barriers that prevent the desired behavior and the benefits that drive them. Barriers might include friction in the decision-making process, cognitive overload, or lack of clear incentives. For example, a complex ticketing system or unclear donor impact could deter action. On the flip side, we explore how to amplify benefits, such as framing ticket purchases as an opportunity to support the arts or highlighting the tangible outcomes of donations. Addressing both barriers and benefits ensures a balanced and effective strategy.
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In this phase, we develop hypotheses about what drives behavior change and design experiments to test these ideas. This might include experimenting with different messaging approaches, adjusting pricing strategies, or simplifying user pathways. Each experiment is informed by data and behavioral science principles, allowing us to measure the effectiveness of interventions and refine our approach. This iterative process ensures that we’re creating solutions rooted in evidence, not guesswork.
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The final step is to implement the tested strategies and track their long-term impact. We can work closely with clients to roll out interventions, ensuring they align with organizational goals and resources. Post-implementation, we provide follow-up support to evaluate success, fine-tune approaches, and ensure sustained results. This ensures our clients not only achieve their immediate goals but also build a foundation for ongoing improvement.
PRODUCING MASTERY MEETS BEHAVIORAL MAGIC
