Why do some customers balk at ticket fees while others barely notice? The answer lies in how prices are presented. In this post, we explore the psychology behind ticket pricing, including the use of Partitioned Pricing (PP) versus All-Inclusive Pricing (AIP), and why transparency and fairness matter more than ever.

Did you know that sunny weather can influence customers to buy tickets for outdoor events, even if the sunshine has nothing to do with the actual event date? Psychological biases like projection bias and extrapolative expectations drive ticket sales, often leading to regretful purchases when the weather doesn't cooperate.

A groundbreaking study explores how price tiers and psychological behaviors influence ticket purchasing decisions. From early buyers prioritizing premium seats to last-minute shoppers driven by discounts, the research highlights key consumer patterns and biases.